Furniture salesman and DeMolay Freemason masquerading as a conscionable politician.
Remember - Liberal Party lackey MP for 11 years, then became cross-bencher as independent and now leader of UAP with billionaire backing.
Classical strategy to create controlled opposition parties has been carried out before in Australia. It serves to herd disillusioned voters into newly created parties which then direct their preferences back to the existing major parties.
Remember - the DLP (ALP offshoot) and Democrats "Keep the bastards honest" (descended from Liberal Party).