Family doctor was subjected to death threats from anti-vaxxers during the pandemic dies suddenly right before Christmas
The following article is very interesting from both moral and psychological perspectives. It establishes an absolute moral dichotomy, portraying anti-vaxxers (used as a slur) as despicable abusers while elevating the vaccine proponent to the status of a martyr.
This beautifully sets up the stage for the psychological conflict that follows, between the overt value judgement and the secondary facts: the ‘hero’ was in the media before because two of his child patients fainted following Covid vaccination, and were believed by some to have died (subconsciously imprinting ‘danger of vaccines’) and then the ‘hero’ died suddenly (subconsciously imprinting ‘danger of vaccines’).
The result is a moral choice between blindly following the the authority in dehumanising ‘anti-vaxxers’ vs ‘vaccines are dangerous’. The controlled comments are there to emphasise the same choice with likes/dislikes.
Then they count the clicks and have a reasonably scientific measure of public opinion, without letting it be explicitly known what that opinion is.