Amazon is the leading player in the US supplement market, but an investigation revealed many products it sells lack potency, contain high levels of heavy metals and use fraudulent labeling.
Amazon is the largest retailer of dietary supplements, with more than $10 billion in annual sales
Independent testing conducted by NOW Foods revealed many supplements sold on Amazon are “subpar quality”
In one example, nearly all of the 400-mg dry capsule CoQ10 tested contained much less of the active ingredient than advertised on the label — and in some cases, none at all
NOW Foods has tested 175 supplement products sold on Amazon, finding not only problems with potency but also with adulteration and contamination
Even after being notified, both Amazon and the FDA continue to allow the sale of supplements that in some cases contain none of the active ingredients listed on their labels